Giving Away the Data of Others: an Exploration of an Ownership Ambiguity Framework

When registering to use apps or websites, consumers regularly pass on the personal data of others online (Litt & Hargittai, 2014; Sarigol, Garcia, & Schweitzer, 2014). So why do people pass on vast amounts of information about others to unknown recipients, disrespecting deeply ingrained norms of respect for others privacy, information and possessions (Goodwin, 1991; Kelvin, 1973; Rudmin, 1991)? The paper begins by establishing the ownership framework and explores the elements of ambiguity at 3 steps by drawing on qualitative data from a range of sources.


Vincent-Wayne Mitchell, Sophie Sussenbach, and Bernadette Kamleitner (2017) ,"Giving Away the Data of Others: an Exploration of an Ownership Ambiguity Framework ", in LA - Latin American Advances in Consumer Research Volume 4, eds. Enrique P. Becerra, Ravindra Chitturi, and Maria Cecilia Henriquez Daza and Juan Carlos Londoño Roldan, Duluth, MN : Association for Consumer Research, Pages: 140-141.


Vincent-Wayne Mitchell, Cass Business School London, UK
Sophie Sussenbach, Wirtschaftsuniversitat, Vienna, Austria
Bernadette Kamleitner, Wirtschaftsuniversitat, Vienna, Austria


LA - Latin American Advances in Consumer Research Volume 4 | 2017

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