The Shopping Experience of the Middle Class Consumer of an Emerging Country in Two Retail Formats

Seeking to know the shopping experience in the 2 formats that lead the participation of the market: "neighborhood store" and supermarket; the most attractive segment by size was investigated; identifying 24 variables, 760 clients were surveyed, knowing the shopping experience of the segment in the 2 formats.



Citation:

Giuseppina Marcazzo (2017) ,"The Shopping Experience of the Middle Class Consumer of an Emerging Country in Two Retail Formats ", in LA - Latin American Advances in Consumer Research Volume 4, eds. Enrique P. Becerra, Ravindra Chitturi, and Maria Cecilia Henriquez Daza and Juan Carlos Londoño Roldan, Duluth, MN : Association for Consumer Research, Pages: 131-136.

Authors

Giuseppina Marcazzo, Pontifcia Universidad Javeriana-Cali, Colombia



Volume

LA - Latin American Advances in Consumer Research Volume 4 | 2017



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