Can Guilt Be Repaired By Consumption? An Experimental Analysis of Brazilian Mothers

We assume that consumption to benefit children can be a mechanism to mitigate motherĀ“s guilt. Two experiments demonstrate that mothers who feel guilty about their children are more permissive regarding their consumer requests. So guilt propels mothers to perform a reparatory action towards their children, which is achieved through consumption.



Citation:

Suzana Valente Battistella-Lima and Delane Botelho (2017) ,"Can Guilt Be Repaired By Consumption? An Experimental Analysis of Brazilian Mothers ", in LA - Latin American Advances in Consumer Research Volume 4, eds. Enrique P. Becerra, Ravindra Chitturi, and Maria Cecilia Henriquez Daza and Juan Carlos Londoño Roldan, Duluth, MN : Association for Consumer Research, Pages: 130-130.

Authors

Suzana Valente Battistella-Lima, EAESP-FGV, Brazil
Delane Botelho, EAESP-FGV, Brazil



Volume

LA - Latin American Advances in Consumer Research Volume 4 | 2017



Share Proceeding

Featured papers

See More

Featured

Enhancing the Effectiveness of Narratives Among Vaccine-Skeptical Parents

Sandra Praxmarer-Carus, Universität der Bundeswehr München
Stefan Wolkenstoerfer, Universität der Bundeswehr München

Read More

Featured

Signaling Fun: Anticipated Sharing Leads to Hedonic Choice

Nicole Kim, University of Maryland, USA
Rebecca Ratner, University of Maryland, USA

Read More

Featured

P1. Constructed Preferences in Time-Money Tradeoffs: Evidence for Greater Violation of Procedural Invariance for Time as Opposed to Money Elicitations

Nazli Gurdamar Okutur, London Business School, UK
Jonathan Zev Berman, London Business School, UK

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.