Impact of the Attractiveness of a Shopping Center in the Consumer Satisfaction: the Moderator Role of the Motivations and the Frequency of Visits
The result of a multi-group structural equations model showed that shopping center attractiveness has a positive impact on consumers’ satisfaction. In addition, results indicated that this relationship can be moderated by factors such as frequency or motivations (hedonic or utilitarian) that the consumers have to visit the shopping center.
Ma Margarita Orozco-Gómez, Josep Rialp, and Eva M. González (2017) ,"Impact of the Attractiveness of a Shopping Center in the Consumer Satisfaction: the Moderator Role of the Motivations and the Frequency of Visits ", in LA - Latin American Advances in Consumer Research Volume 4, eds. Enrique P. Becerra, Ravindra Chitturi, and Maria Cecilia Henriquez Daza and Juan Carlos Londoño Roldan, Duluth, MN : Association for Consumer Research, Pages: 120-121.
Ma Margarita Orozco-Gómez, Tecnológico de Monterrey, Mexico
Josep Rialp, Universidad Autónoma de Barcelona, Spain
Eva M. González, Tecnológico de Monterrey, Mexico
LA - Latin American Advances in Consumer Research Volume 4 | 2017
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