The Impact of Consumer Mood on Use of Mobile Payment
Research on consumer m-payment usage has predominantly focused on the technology acceptance model which cannot adequately explain consumer choice behaviour. Drawing on the Mood-Behaviour Model (MBM) and using scenario-based experiments, this research suggests that consumers’ mood influences m-payment usage, which is moderated by their decision-making style and gratification shopping motives.
Sahar Karimi and Yu-Lun Liu (2017) ,"The Impact of Consumer Mood on Use of Mobile Payment ", in LA - Latin American Advances in Consumer Research Volume 4, eds. Enrique P. Becerra, Ravindra Chitturi, and Maria Cecilia Henriquez Daza and Juan Carlos Londoño Roldan, Duluth, MN : Association for Consumer Research, Pages: 114-115.
Sahar Karimi, University of Liverpool Management School, UK
Yu-Lun Liu, Coventry University, UK
LA - Latin American Advances in Consumer Research Volume 4 | 2017
Changes in Social Values in the United States – 1976-2017: Is a New Age of Tribalism Emerging?
Eda Gurel-Atay, Independent Researcher
Johnny Chen, University of Oregon, USA
Wang Suk Suh, University of Oregon, USA
Lynn R. Kahle, University of Oregon, USA
What’s Your Construct? Exploring the Different Definitions and Operationalizations of Scarcity
Kelly Goldsmith, Vanderbilt University, USA
Rebecca Hamilton, Georgetown University, USA
Caroline Roux, Concordia University, Canada
meng zhu, Johns Hopkins University
B3. The Effect of Temporal Distance on Online Reviews’ Recommendation Power: The Role of Spontaneous Retrieval and Perceived Trust
Kyu Ree Kim, Seoul National University
Wujin Chu, Seoul National University