The Impact of Consumer Mood on Use of Mobile Payment

Research on consumer m-payment usage has predominantly focused on the technology acceptance model which cannot adequately explain consumer choice behaviour. Drawing on the Mood-Behaviour Model (MBM) and using scenario-based experiments, this research suggests that consumers’ mood influences m-payment usage, which is moderated by their decision-making style and gratification shopping motives.


Sahar Karimi and Yu-Lun Liu (2017) ,"The Impact of Consumer Mood on Use of Mobile Payment ", in LA - Latin American Advances in Consumer Research Volume 4, eds. Enrique P. Becerra, Ravindra Chitturi, and Maria Cecilia Henriquez Daza and Juan Carlos Londoño Roldan, Duluth, MN : Association for Consumer Research, Pages: 114-115.


Sahar Karimi, University of Liverpool Management School, UK
Yu-Lun Liu, Coventry University, UK


LA - Latin American Advances in Consumer Research Volume 4 | 2017

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