Why Do They Have It and Not I? Envy and Consumption
The envy emotion construct is still far to be fully understood in consumer behavior research, despite the growing literature on this subject. We provide an integrated framework and develop propositions by examining the antecedents of consumer envy, coping strategies and positive and negative consequences of envy for consumers.
Kirla Ferreira and Delane Botelho (2017) ,"Why Do They Have It and Not I? Envy and Consumption ", in LA - Latin American Advances in Consumer Research Volume 4, eds. Enrique P. Becerra, Ravindra Chitturi, and Maria Cecilia Henriquez Daza and Juan Carlos Londoño Roldan, Duluth, MN : Association for Consumer Research, Pages: 109-113.
Kirla Ferreira, EAESP-FGV, Brazil
Delane Botelho, EAESP-FGV, Brazil
LA - Latin American Advances in Consumer Research Volume 4 | 2017
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