Edgar Morin – the Uniduality of the Magical and the Real
This paper represents an introduction in consumer research of the voice of Edgar Morin (1921- ) and to his fight against reductionism. One of Morin’s suggestions is to conceive of the world in what he calls conceptual unidualities, mutually constitutive but also antagonistic parts. A central one is the uniduality of human knowledge as being always simultaneously empirical/rational/logical and symbolic/mythological/magical
Søren Askegaard (2017) ,"Edgar Morin – the Uniduality of the Magical and the Real ", in LA - Latin American Advances in Consumer Research Volume 4, eds. Enrique P. Becerra, Ravindra Chitturi, and Maria Cecilia Henriquez Daza and Juan Carlos Londoño Roldan, Duluth, MN : Association for Consumer Research, Pages: 108-108.
Søren Askegaard, University of Southern Denmark, Denmark
LA - Latin American Advances in Consumer Research Volume 4 | 2017
I4. Pink Tax: Are Some Marketing Practices Discriminatory?
Andrea Rochelle Bennett, University of North Texas
Audhesh Paswan, University of North Texas
Kate Goins, University of North Texas
O4. Will Winning Always Encourage Risk Taking? The Effect of Competition Results and the Closeness of These Results
Beixi Wen, Renmin University of China
En-Chung Chang, Renmin University of China
Chunya Xie, Renmin University of China
Individual-level Carryover-Parameters in Reference-Price Models
Ossama Elshiewy, University of Goettingen, Germany
Daniel Guhl, Humboldt-University Berlin