The Relevance of Urban Mobility For Consumer Research: an Interdisciplinary
Consumer psychology research is said to have a narrow scope but consumer psychologists might extend it by studying urban mobility as a relevant topic of the Transformative Consumer Research. We show an example where decision trees and geo-spatial analyses stand for alternative ways for consumers classification based on their mobility patterns.
Juan C. Correa and Diana E. Forero (2017) ,"The Relevance of Urban Mobility For Consumer Research: an Interdisciplinary ", in LA - Latin American Advances in Consumer Research Volume 4, eds. Enrique P. Becerra, Ravindra Chitturi, and Maria Cecilia Henriquez Daza and Juan Carlos Londoño Roldan, Duluth, MN : Association for Consumer Research, Pages: 101-104.
Juan C. Correa, Fundación Universitaria Konrad Lorenz, Colombia
Diana E. Forero, Fundación Universitaria Konrad Lorenz, Colombia
LA - Latin American Advances in Consumer Research Volume 4 | 2017
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