The Relevance of Urban Mobility For Consumer Research: an Interdisciplinary

Consumer psychology research is said to have a narrow scope but consumer psychologists might extend it by studying urban mobility as a relevant topic of the Transformative Consumer Research. We show an example where decision trees and geo-spatial analyses stand for alternative ways for consumers classification based on their mobility patterns.



Citation:

Juan C. Correa and Diana E. Forero (2017) ,"The Relevance of Urban Mobility For Consumer Research: an Interdisciplinary ", in LA - Latin American Advances in Consumer Research Volume 4, eds. Enrique P. Becerra, Ravindra Chitturi, and Maria Cecilia Henriquez Daza and Juan Carlos Londoño Roldan, Duluth, MN : Association for Consumer Research, Pages: 101-104.

Authors

Juan C. Correa, Fundación Universitaria Konrad Lorenz, Colombia
Diana E. Forero, Fundación Universitaria Konrad Lorenz, Colombia



Volume

LA - Latin American Advances in Consumer Research Volume 4 | 2017



Share Proceeding

Featured papers

See More

Featured

Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field Experiments

Romain Cadario, IESEG School of Management
Pierre Chandon, INSEAD, France

Read More

Featured

Decreasing Impatience with Bundled Donations

Sachin Banker, University of Utah, USA

Read More

Featured

Paying to Purchase a Conversation Topic

Hillary Wiener, University at Albany
Joshua Wiener, Oklahoma State University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.