Forgetting to Remember Our Experiences: People Overestimate How Much They Will Retrospect About Personal Events

Consumers value experiences in part because of the memories they create. Yet, we find that consumers systematically overestimate how much they will retrospect about an experience. We propose that consumers are motivated to believe they will frequently talk about experiences, but underestimate the difficulty of spontaneously bringing them to mind.



Citation:

Tom Meyvis and Stephanie Tully (2017) ,"Forgetting to Remember Our Experiences: People Overestimate How Much They Will Retrospect About Personal Events", in LA - Latin American Advances in Consumer Research Volume 4, eds. Enrique P. Becerra, Ravindra Chitturi, and Maria Cecilia Henriquez Daza and Juan Carlos Londoño Roldan, Duluth, MN : Association for Consumer Research, Pages: 93-94.

Authors

Tom Meyvis, New York University, USA
Stephanie Tully, University of Southern California, USA



Volume

LA - Latin American Advances in Consumer Research Volume 4 | 2017



Share Proceeding

Featured papers

See More

Featured

Felt Ambivalence: Exploring the Storage Structure and Role of Situational Relevance on the Accessibility of Dominant and Conflicting Reactions

Amit Surendra Singh, Ohio State University, USA
H. Rao Unnava, University of California, Davis

Read More

Featured

The Psychology of Fun: Inquiry into Consumers' Fun Experiences

Travis Tae Oh, Columbia University, USA
Michel Tuan Pham, Columbia University, USA

Read More

Featured

The Subjective Value of Popularity: A Neural Account of Socially Informed Functional Value and Social Value

Robert Goedegebure, Wageningen University, The Netherlands
Irene Tijssen, Wageningen University, The Netherlands
Nynke van der Laan, University of Amsterdam
Hans van Trijp, Wageningen University, The Netherlands

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.