Forgetting to Remember Our Experiences: People Overestimate How Much They Will Retrospect About Personal Events

Consumers value experiences in part because of the memories they create. Yet, we find that consumers systematically overestimate how much they will retrospect about an experience. We propose that consumers are motivated to believe they will frequently talk about experiences, but underestimate the difficulty of spontaneously bringing them to mind.



Citation:

Tom Meyvis and Stephanie Tully (2017) ,"Forgetting to Remember Our Experiences: People Overestimate How Much They Will Retrospect About Personal Events", in LA - Latin American Advances in Consumer Research Volume 4, eds. Enrique P. Becerra, Ravindra Chitturi, and Maria Cecilia Henriquez Daza and Juan Carlos Londoño Roldan, Duluth, MN : Association for Consumer Research, Pages: 93-94.

Authors

Tom Meyvis, New York University, USA
Stephanie Tully, University of Southern California, USA



Volume

LA - Latin American Advances in Consumer Research Volume 4 | 2017



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