How Different Nutrition Information Formats May Lead to Less Calorie Dense Food Choices

We propose the use of a “Calories per gram” label to mitigate consumers' propensity to caloric framing biases and to promote less calorie dense choices. We show that using this label leads to choosing healthier items even when an unhealthy item has fewer calories due to a smaller serving size.



Citation:

Julio Sevilla and Luis Torres (2017) ,"How Different Nutrition Information Formats May Lead to Less Calorie Dense Food Choices ", in LA - Latin American Advances in Consumer Research Volume 4, eds. Enrique P. Becerra, Ravindra Chitturi, and Maria Cecilia Henriquez Daza and Juan Carlos Londoño Roldan, Duluth, MN : Association for Consumer Research, Pages: 89-89.

Authors

Julio Sevilla, University of Georgia, USA
Luis Torres, Georgia Gwinnett College, USA



Volume

LA - Latin American Advances in Consumer Research Volume 4 | 2017



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