(Religious) Scapular and Devotion: Extended Self and Sacralization

This essay has the objective of understanding how the process of sacralization of the (Religious)Scapular takes place for the Catholics who wear this item, in order to make this comprehension possible, a content analysis of users discourse revealed that “the sacred” isn´t in the object but in the person who gave it. What sacralizes isn´t the religion but the affection relation with the person who gave the object; therefore, it becomes a symbol of protection.


Larissa de Britto, Olga Pépece, Elisabete Camilo, and Ana Paula de Miranda (2017) ,"(Religious) Scapular and Devotion: Extended Self and Sacralization ", in LA - Latin American Advances in Consumer Research Volume 4, eds. Enrique P. Becerra, Ravindra Chitturi, and Maria Cecilia Henriquez Daza and Juan Carlos Londoño Roldan, Duluth, MN : Association for Consumer Research, Pages: 88-88.


Larissa de Britto, PPA/UEM, Brazil
Olga Pépece, PPA/UEM, Brazil
Elisabete Camilo, PPA/UEM, Brazil
Ana Paula de Miranda, COPPEAD/UFPE, Brazil


LA - Latin American Advances in Consumer Research Volume 4 | 2017

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