The Role of Perceived Consumer Effectiveness in Recycling Behavior: an Indirect Pathway Through Another Pro-Environmental Behavior

This study explores the role of Perceived Consumer Effectiveness in recycling behavior. Through two models and data from a study on sustainable consumption, the author proposes an approach in which the individuals’ perception about the utility of their actions to solve problems encourages recycling through another pro-environmental behavior: reusing bags.



Citation:

Claudia Arias (2017) ,"The Role of Perceived Consumer Effectiveness in Recycling Behavior: an Indirect Pathway Through Another Pro-Environmental Behavior ", in LA - Latin American Advances in Consumer Research Volume 4, eds. Enrique P. Becerra, Ravindra Chitturi, and Maria Cecilia Henriquez Daza and Juan Carlos Londoño Roldan, Duluth, MN : Association for Consumer Research, Pages: 85-86.

Authors

Claudia Arias, Universidad de Los Andes, Colombia



Volume

LA - Latin American Advances in Consumer Research Volume 4 | 2017



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