In Store Customer Experience: a First Approximation in the Construction of a Scale

This study consists of a first approximation to measure in-store customer experience (ISCX). The methodological guidelines for construction of a scale of ISCX involve two stages: (1) generation of items, and (2) initial purification of scale. The results obtained support the components of the ISCX proposed in the theoretical review, opening a space for future research to confirm the defining items of an ISCX scale.



Citation:

Juan Bustamante and Natalia Rubio (2017) ,"In Store Customer Experience: a First Approximation in the Construction of a Scale ", in LA - Latin American Advances in Consumer Research Volume 4, eds. Enrique P. Becerra, Ravindra Chitturi, and Maria Cecilia Henriquez Daza and Juan Carlos Londoño Roldan, Duluth, MN : Association for Consumer Research, Pages: 76-80.

Authors

Juan Bustamante, ESPOL, Ecuador
Natalia Rubio, Autónoma University of Madrid, Spain



Volume

LA - Latin American Advances in Consumer Research Volume 4 | 2017



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