The Meanings For the Nipponese Tea Cerimony in the Southern Region of Brazil

Understanding the meanings of the Japanese Tea Ceremony in the 21st century contributes to CCT, as it allows us to verify the current meanings of a consuming ritual of a millennial tradition that has crossed borders and influences the culture of consumption in Brazil.



Citation:

Olga Pépece, Fernanda Guarnieri, Nôga Da Silva, and Aline Cantarotti (2017) ,"The Meanings For the Nipponese Tea Cerimony in the Southern Region of Brazil ", in LA - Latin American Advances in Consumer Research Volume 4, eds. Enrique P. Becerra, Ravindra Chitturi, and Maria Cecilia Henriquez Daza and Juan Carlos Londoño Roldan, Duluth, MN : Association for Consumer Research, Pages: 73-73.

Authors

Olga Pépece, Universidade Estadual de Maringá, Brazil
Fernanda Guarnieri, Universidade Estadual de Maringá, Brazil
Nôga Da Silva, Universidade Estadual de Maringá, Brazil
Aline Cantarotti, Universidade Estadual de Maringá, Brazil



Volume

LA - Latin American Advances in Consumer Research Volume 4 | 2017



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