Correlates of Consumer Confinement

Confinement is a highly relevant concept for consumer researchers because many consumption situations, such as getting a haircut or taking a flight, have an element of confinement whereby they keep consumers physically restricted to a space. For example, the passenger airline industry is worth $623 billion alone, transporting some 3,530 million passengers a year (IATA 2015), while in retail, manipulated spatial confinement by varying ceiling height and demonstrated that a low ceiling can prime the concept of confinement.


Vincent-Wayne Mitchell, Thorsten Hennig-Thurau, Stephanie Feiereisen, and Andre Marchand (2017) ,"Correlates of Consumer Confinement ", in LA - Latin American Advances in Consumer Research Volume 4, eds. Enrique P. Becerra, Ravindra Chitturi, and Maria Cecilia Henriquez Daza and Juan Carlos Londoño Roldan, Duluth, MN : Association for Consumer Research, Pages: 65-66.


Vincent-Wayne Mitchell, Cass Business School London, UK
Thorsten Hennig-Thurau, University of Meunster, Germany
Stephanie Feiereisen, Cass Business School London, UK
Andre Marchand, University of Meunster, Germany


LA - Latin American Advances in Consumer Research Volume 4 | 2017

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