“Olha Pro Céu, Meu Amor”: Living the ‘Sertão’ Through a Service Experience in an Interactive Museum

This study aims to analyze the experiential marketing of visitors to Cais Sertão Museum, Recife-PE, based on the dimensions of the TOURQUAL model (MONDO, 2014), from a qualitative case study with 11 interviews conducted in November 2016, in which 'human element' and 'security' have been identified to a lesser extent.



Citation:

João Henriques de Sousa Junior, Salomão Alencar de Farias, Maria de Lourdes de Azevedo Barbosa, Francisco Vicente Sales Melo, and Bianca Gabriely Ferreira (2017) ,"“Olha Pro Céu, Meu Amor”: Living the ‘Sertão’ Through a Service Experience in an Interactive Museum", in LA - Latin American Advances in Consumer Research Volume 4, eds. Enrique P. Becerra, Ravindra Chitturi, and Maria Cecilia Henriquez Daza and Juan Carlos Londoño Roldan, Duluth, MN : Association for Consumer Research, Pages: 63-63.

Authors

João Henriques de Sousa Junior, Universidade Federal de Pernambuco, Brasil
Salomão Alencar de Farias, Universidade Federal de Pernambuco, Brasil
Maria de Lourdes de Azevedo Barbosa, Universidade Federal de Pernambuco, Brasil
Francisco Vicente Sales Melo, Universidade Federal de Pernambuco, Brasil
Bianca Gabriely Ferreira, Universidade Federal de Pernambuco, Brasil



Volume

LA - Latin American Advances in Consumer Research Volume 4 | 2017



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