The Decision Making Process of Individual Credit Buying: an Analysis of the Effect For the Payment Conditions, Type of Product and Individual Differences
Through three experiments in decision-making process in credit buying it was identified that, under discounted payment conditions, the propensity to purchase is lower. In addition, the type of product and individual differences such as materialism act as moderators in the case of credit purchases.
Frederike Monika Budiner Mette, Simoni Fernanda Rohden, and Celso Augusto De Matos (2017) ,"The Decision Making Process of Individual Credit Buying: an Analysis of the Effect For the Payment Conditions, Type of Product and Individual Differences ", in LA - Latin American Advances in Consumer Research Volume 4, eds. Enrique P. Becerra, Ravindra Chitturi, and Maria Cecilia Henriquez Daza and Juan Carlos Londoño Roldan, Duluth, MN : Association for Consumer Research, Pages: 60-60.
Frederike Monika Budiner Mette, ESPM Sul, Brazil
Simoni Fernanda Rohden, UNISINOS, Brazil
Celso Augusto De Matos, UNISINOS, Brazil
LA - Latin American Advances in Consumer Research Volume 4 | 2017
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