The Decision Making Process of Individual Credit Buying: an Analysis of the Effect For the Payment Conditions, Type of Product and Individual Differences

Through three experiments in decision-making process in credit buying it was identified that, under discounted payment conditions, the propensity to purchase is lower. In addition, the type of product and individual differences such as materialism act as moderators in the case of credit purchases.



Citation:

Frederike Monika Budiner Mette, Simoni Fernanda Rohden, and Celso Augusto De Matos (2017) ,"The Decision Making Process of Individual Credit Buying: an Analysis of the Effect For the Payment Conditions, Type of Product and Individual Differences ", in LA - Latin American Advances in Consumer Research Volume 4, eds. Enrique P. Becerra, Ravindra Chitturi, and Maria Cecilia Henriquez Daza and Juan Carlos Londoño Roldan, Duluth, MN : Association for Consumer Research, Pages: 60-60.

Authors

Frederike Monika Budiner Mette, ESPM Sul, Brazil
Simoni Fernanda Rohden, UNISINOS, Brazil
Celso Augusto De Matos, UNISINOS, Brazil



Volume

LA - Latin American Advances in Consumer Research Volume 4 | 2017



Share Proceeding

Featured papers

See More

Featured

Let's Get Together and Make a Difference: Experiencing a Community in Donation-Based Crowdfunding

Danit Ein-Gar, Tel Aviv University, Israel

Read More

Featured

Placing Identity into the Self-Concept: The Role of Causal Beliefs in Identity-Based Consumption

Stephanie Chen, London Business School, UK
Oleg Urminsky, University of Chicago, USA

Read More

Featured

B9. The Power of Self-Effacing Brand Messages: Building Trust and Increasing Brand Attitudes

Tessa Garcia-Collart, Florida International University
Jessica Rixom, University of Nevada, Reno

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.