International Marketing Strategies: the Case of Colombian Small and Medium Enterprises

Internationalization of Small and Medium Enterprises (SME’s) has been deeply analysed in the business field focusing on two different streams. The first is the “global or progressive approach” (Johanson & Vahlne, 1977), (Cavusgil, 1980); the second is the “International new venture approach” also known as Born Global Companies (BGC) presented by Oviatt & McDougall (1994) and Matiusinaite & Sekliuckiene (2013), Matiusinaite, et al. (2015).



Citation:

Ana Maria Parente-Laverde and Juan Lucas Macias (2017) ,"International Marketing Strategies: the Case of Colombian Small and Medium Enterprises", in LA - Latin American Advances in Consumer Research Volume 4, eds. Enrique P. Becerra, Ravindra Chitturi, and Maria Cecilia Henriquez Daza and Juan Carlos Londoño Roldan, Duluth, MN : Association for Consumer Research, Pages: 58-59.

Authors

Ana Maria Parente-Laverde, Universidad de Medellín, Colombia
Juan Lucas Macias, Universidad de Medellín, Colombia



Volume

LA - Latin American Advances in Consumer Research Volume 4 | 2017



Share Proceeding

Featured papers

See More

Featured

P7. Consumer Evaluations of Sale Prices: The Role of the Spatial Representation of Time

Yaeeun Kim, Temple University, USA
Joydeep Srivastava, Temple University, USA

Read More

Featured

The Asymmetry between Time and Money Compensation effect when feeling Scarcity: Time helps the Money Poor, but Money doesn’t help the Time Poor

Jane So, University of Washington, USA
Nidhi Agrawal, University of Washington, USA

Read More

Featured

M8. Nostalgia Increases Healthy Attitudes and Behaviors

Jannine Lasaleta, Yeshiva University
Carolina O. C. Werle, Grenoble Ecole de Management
Amanda Pruski Yamim, Grenoble Ecole de Management

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.