Motivational Characteristics of Online Shopping and Buying: Impulsive and Compulsive Buying in E-Stores
This study examines the psychological constructs that should have motivational impact on online consumer behavior. Our goal is to identify online consumer groups, especially to describe psychological characteristics of compulsive buyers. We focus on clinical symptoms of online impulsive and compulsive buying based on Kukar-Kinney, Ridgway and Monroe (2009).
Citation:
Orhidea Edith Kiss and Zoltán Veres (2017) ,"Motivational Characteristics of Online Shopping and Buying: Impulsive and Compulsive Buying in E-Stores ", in LA - Latin American Advances in Consumer Research Volume 4, eds. Enrique P. Becerra, Ravindra Chitturi, and Maria Cecilia Henriquez Daza and Juan Carlos Londoño Roldan, Duluth, MN : Association for Consumer Research, Pages: 50-53.
Authors
Orhidea Edith Kiss, Eötvös Lorand University - Institute of Psychology, Hungary
Zoltán Veres, University of Pannonia - Department of Marketing, Hungary
Volume
LA - Latin American Advances in Consumer Research Volume 4 | 2017
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