Technology Readiness and E-Loyalty in B2c E-Commerce
This paper presents the evaluation of the relationship between Technology Readiness and E-Loyalty in B2C E-commerce. Electronic surveys were designed and applied to 982 e-commerce users around the world. With data collected, double-mediation structural equation modeling was used to validate direct relationship between variables, managerial and academic implications are presented.
Citation:
Pedro Julián Ramírez-Angulo and Edison Jair Duque-Oliva (2017) ,"Technology Readiness and E-Loyalty in B2c E-Commerce ", in LA - Latin American Advances in Consumer Research Volume 4, eds. Enrique P. Becerra, Ravindra Chitturi, and Maria Cecilia Henriquez Daza and Juan Carlos Londoño Roldan, Duluth, MN : Association for Consumer Research, Pages: 42-43.
Authors
Pedro Julián Ramírez-Angulo, Universidad Autónoma de Occidente, Colombia
Edison Jair Duque-Oliva, Universidad Nacional de Colombia, Colombia
Volume
LA - Latin American Advances in Consumer Research Volume 4 | 2017
Share Proceeding
Featured papers
See MoreFeatured
The Power of the Past: Consumer Nostalgia as a Coping Resource
Dovile Barauskaite, ISM University of Management and Economics
Justina Gineikiene, ISM University of Management and Economics
Bob Fennis, University of Groningen, The Netherlands
Featured
Mining Consumer Minds: How Airbnb Hosts’ Motivations Affect Their Retention and Pricing Decision
Jaeyeon Chung, Columbia University, USA
Gita Venkataramani Johar, Columbia University, USA
Yanyan Li, Columbia University, USA
Oded Netzer, Columbia University, USA
Matthew Pearson, Former User Experience Researcher at Airbnb
Featured
Magical Anchors: Initial Focal Attention Drives the Direction and Content of Essence Transfer
Thomas Kramer, University of California Riverside, USA
Wenxia Guo, Acadia University
Zhilin Yang, City University of Hong Kong