Achieving Resonance in Liquid Consumption Via Deceleration on the Camino De Santiago

Based on ethnographic data from the Camino de Santiago pilgrimage in Spain, we find a pilgrimage is an oasis of deceleration, with deceleration happening in three ways: embodied, technological and episodic. This allows consumers to experience meaningful relationships to themselves, to others, to materiality, to the environment, and to the sacred.



Citation:

Giana M. Eckhardt and Katharina C. Husemann (2017) ,"Achieving Resonance in Liquid Consumption Via Deceleration on the Camino De Santiago ", in LA - Latin American Advances in Consumer Research Volume 4, eds. Enrique P. Becerra, Ravindra Chitturi, and Maria Cecilia Henriquez Daza and Juan Carlos Londoño Roldan, Duluth, MN : Association for Consumer Research, Pages: 41-41.

Authors

Giana M. Eckhardt, Royal Holloway University of London, UK
Katharina C. Husemann, Royal Holloway University of London, UK



Volume

LA - Latin American Advances in Consumer Research Volume 4 | 2017



Share Proceeding

Featured papers

See More

Featured

K8. Framing Matters. How Comparisons to Ideal and Anti-Ideal Reference Points Affect Brand Evaluations.

Magdalena Zyta Jablonska, SWPS University of Social Sciences and Humanities
Andrzej Falkowski, SWPS University of Social Sciences and Humanities

Read More

Featured

Give Me Something of Yours: The Downside of Digital (vs. Physical) Exchanges

Anne Wilson, Harvard Business School, USA
Shelle Santana, Harvard Business School, USA
Neeru Paharia, Georgetown University, USA

Read More

Featured

Increasing Consumption of Larger Product Sizes through Symbolic Congruity: Size Label Color and Product Temperature

Seth Ketron, East Carolina University
Nancy Spears, University of North Texas

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.