Achieving Resonance in Liquid Consumption Via Deceleration on the Camino De Santiago
Based on ethnographic data from the Camino de Santiago pilgrimage in Spain, we find a pilgrimage is an oasis of deceleration, with deceleration happening in three ways: embodied, technological and episodic. This allows consumers to experience meaningful relationships to themselves, to others, to materiality, to the environment, and to the sacred.
Citation:
Giana M. Eckhardt and Katharina C. Husemann (2017) ,"Achieving Resonance in Liquid Consumption Via Deceleration on the Camino De Santiago ", in LA - Latin American Advances in Consumer Research Volume 4, eds. Enrique P. Becerra, Ravindra Chitturi, and Maria Cecilia Henriquez Daza and Juan Carlos Londoño Roldan, Duluth, MN : Association for Consumer Research, Pages: 41-41.
Authors
Giana M. Eckhardt, Royal Holloway University of London, UK
Katharina C. Husemann, Royal Holloway University of London, UK
Volume
LA - Latin American Advances in Consumer Research Volume 4 | 2017
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