Achieving Resonance in Liquid Consumption Via Deceleration on the Camino De Santiago

Based on ethnographic data from the Camino de Santiago pilgrimage in Spain, we find a pilgrimage is an oasis of deceleration, with deceleration happening in three ways: embodied, technological and episodic. This allows consumers to experience meaningful relationships to themselves, to others, to materiality, to the environment, and to the sacred.



Citation:

Giana M. Eckhardt and Katharina C. Husemann (2017) ,"Achieving Resonance in Liquid Consumption Via Deceleration on the Camino De Santiago ", in LA - Latin American Advances in Consumer Research Volume 4, eds. Enrique P. Becerra, Ravindra Chitturi, and Maria Cecilia Henriquez Daza and Juan Carlos Londoño Roldan, Duluth, MN : Association for Consumer Research, Pages: 41-41.

Authors

Giana M. Eckhardt, Royal Holloway University of London, UK
Katharina C. Husemann, Royal Holloway University of London, UK



Volume

LA - Latin American Advances in Consumer Research Volume 4 | 2017



Share Proceeding

Featured papers

See More

Featured

The Unbearable Smallness of Being: How Feeling Physical Small Influences Decision Delegation

Eunyoung Camilla Song, University of Florida, USA
Yanping Tu, University of Florida, USA
Rima Touré-Tillery, Northwestern University, USA

Read More

Featured

The Pleasure of Being Right (Even When the World Is Bad)

Carey K. Morewedge, Boston University, USA
Janna Russmann, University of Cologne
Danica Mijovic-Prelec, Massachusetts Institute of Technology, USA
Drazen Prelec, Massachusetts Institute of Technology, USA

Read More

Featured

Beyond Needs and Wants: How Networked Hyper-rational Economic Actors “Win” the Deal but “Lose” the Shopping Trip

Colin Campbell, University of San Diego, USA
Hope Schau, University of Arizona, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.