A Conceptual Framework to Understand Responsible Consumption Behavior

Building on the literature and theoretical underpinning of Social Cognitive Theory, this study examines some of the mediating and moderating factors like self-efficacy, social protectionism and cultural values which shape responsible consumption behaviour. The findings of this study have important implications for marketers and policy makers.



Citation:

Bipul Kumar, Lalita A. Manrai, and Ajay K. Manrai (2017) ,"A Conceptual Framework to Understand Responsible Consumption Behavior ", in LA - Latin American Advances in Consumer Research Volume 4, eds. Enrique P. Becerra, Ravindra Chitturi, and Maria Cecilia Henriquez Daza and Juan Carlos Londoño Roldan, Duluth, MN : Association for Consumer Research, Pages: 24-25.

Authors

Bipul Kumar, Indian Institute of Management Indore, India
Lalita A. Manrai, University of Delaware, USA
Ajay K. Manrai, University of Delaware, USA



Volume

LA - Latin American Advances in Consumer Research Volume 4 | 2017



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