A Conceptual Framework to Understand Responsible Consumption Behavior
Building on the literature and theoretical underpinning of Social Cognitive Theory, this study examines some of the mediating and moderating factors like self-efficacy, social protectionism and cultural values which shape responsible consumption behaviour. The findings of this study have important implications for marketers and policy makers.
Bipul Kumar, Lalita A. Manrai, and Ajay K. Manrai (2017) ,"A Conceptual Framework to Understand Responsible Consumption Behavior ", in LA - Latin American Advances in Consumer Research Volume 4, eds. Enrique P. Becerra, Ravindra Chitturi, and Maria Cecilia Henriquez Daza and Juan Carlos Londoño Roldan, Duluth, MN : Association for Consumer Research, Pages: 24-25.
Bipul Kumar, Indian Institute of Management Indore, India
Lalita A. Manrai, University of Delaware, USA
Ajay K. Manrai, University of Delaware, USA
LA - Latin American Advances in Consumer Research Volume 4 | 2017
Tuition Myopia: Temporal Discounting Induces a Myopic Focus on the Costs of Higher Education
Haewon Yoon, Indiana University, USA
Yang Yang, University of Florida, USA
Carey K. Morewedge, Boston University, USA
Conflicting Institutional Logics and Eldercare Consumers’ Coping Strategies in Asymmetrical Service Relationships
Ankita Kumar, University of Wisconsin - Madison, USA
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