Out in the Open: Understanding Consumer Acceptance Or Rejection of Colombia’S Black Market

Black market analysts note that the United States is the largest black market in the world, representing a $625.5 billion market within a $1.81 trillion global market. Today’s global black market represents the selling of 50 contraband products (e.g., counterfeit drugs, electronics, foods, cigarettes, toys, auto parts, purses, batteries, and drugs, such as marijuana, cocaine, heroin) and illegal activities, (prostitution, human trafficking, human smuggling, and illegal gambling). Interestingly, black markets are typically clandestine, mobile, and temporal markets, which operate in informal places such as street corners, automobile trunks, back rooms, temporary “pop-up” shops (e.g., warehouses), private homes, or couched in the background of consumer-to-consumer markets; most notably, temporary marketplaces, such as those denoted as flea or night markets. However, in one country the black market flourishes as typical urban marketplaces, essentially discount malls, referred to as San Andresitos (Mattelart, 2012), despite their well-known association with selling contraband, smuggled, pirated, and counterfeit products, as well as being connected to illicit drug money--this country is Colombia.


Mark S. Rosenbaum, Mauricio Losada Otálora, and Germán Contreras Ramírez (2017) ,"Out in the Open: Understanding Consumer Acceptance Or Rejection of Colombia’S Black Market", in LA - Latin American Advances in Consumer Research Volume 4, eds. Enrique P. Becerra, Ravindra Chitturi, and Maria Cecilia Henriquez Daza and Juan Carlos Londoño Roldan, Duluth, MN : Association for Consumer Research, Pages: 5-10.


Mark S. Rosenbaum, Northern Illinois University & Universidad Externado, USA & Colombia
Mauricio Losada Otálora, CESA, Colombia
Germán Contreras Ramírez, Universidad Externado, Colombia


LA - Latin American Advances in Consumer Research Volume 4 | 2017

Share Proceeding

Featured papers

See More


G13. Odor Priming and Product Preferences: When Smells Regulate Preferences for Semantically-Congruent Products and Brands

Ramona De Luca, EAESP-FGV
Delane Botelho, EAESP-FGV

Read More


R2. Brand-to-Brand Communications: How Consumers React to Flattery Between Brands

Lingrui Zhou, Duke University, USA
Katherine Crain, Duke University, USA
Keisha Cutright, Duke University, USA

Read More


Faster than Fact: Consuming in Post-Truth Society

Robert Kozinets, University of Southern California, USA
Rossella Gambetti, Catholic University of the Sacred Heart
Silvia Biraghi, Catholic University of the Sacred Heart

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.