Inclusive Food Distribution Network At Subsistence Markets: Kiteiras Project Research Experience

Taking people out of poverty has been a global aim for many years. Since the new millennium, the private sector has been called to develop new initiatives combining market principles with social and environmental factors that help poor communities (United Nations, 2000). One initiative is the business model known as the “bottom of the pyramid,” which considers poor communities as a market segment with a high potential for returns (Prahalad & Hart, 2002).



Citation:

Marcos Ferreira Santos and Andrés Barrios (2017) ,"Inclusive Food Distribution Network At Subsistence Markets: Kiteiras Project Research Experience", in LA - Latin American Advances in Consumer Research Volume 4, eds. Enrique P. Becerra, Ravindra Chitturi, and Maria Cecilia Henriquez Daza and Juan Carlos Londoño Roldan, Duluth, MN : Association for Consumer Research, Pages: 5-10.

Authors

Marcos Ferreira Santos, Universidade FUMEC, Brazil
Andrés Barrios, Universidad de Los Andes, Colombia



Volume

LA - Latin American Advances in Consumer Research Volume 4 | 2017



Share Proceeding

Featured papers

See More

Featured

P2. The Upside of Myopic Loss Aversion

Daniel Wall, Carnegie Mellon University, USA
Gretchen Chapman, Carnegie Mellon University, USA

Read More

Featured

Brands as Mediators: A Research Agenda

Philipp K. Wegerer, University of Innsbruck, Austria

Read More

Featured

Assuming Ordinality: Best-to-Worst Inferences in Vertical Lists

Mathew S. Isaac, Seattle University
SHAILENDRA PRATAP JAIN, University of Washington, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.