Inclusive Food Distribution Network At Subsistence Markets: Kiteiras Project Research Experience
Taking people out of poverty has been a global aim for many years. Since the new millennium, the private sector has been called to develop new initiatives combining market principles with social and environmental factors that help poor communities (United Nations, 2000). One initiative is the business model known as the “bottom of the pyramid,” which considers poor communities as a market segment with a high potential for returns (Prahalad & Hart, 2002).
Marcos Ferreira Santos and Andrés Barrios (2017) ,"Inclusive Food Distribution Network At Subsistence Markets: Kiteiras Project Research Experience", in LA - Latin American Advances in Consumer Research Volume 4, eds. Enrique P. Becerra, Ravindra Chitturi, and Maria Cecilia Henriquez Daza and Juan Carlos Londoño Roldan, Duluth, MN : Association for Consumer Research, Pages: 5-10.
Marcos Ferreira Santos, Universidade FUMEC, Brazil
Andrés Barrios, Universidad de Los Andes, Colombia
LA - Latin American Advances in Consumer Research Volume 4 | 2017
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