Online Reviews: Some Empirical Generalizations

Online consumer reviews (OCR) provide opportunities for consumers to share their experiences and opinions about products/services and are regarded among potential buyers as one of the most trusted sources of information. In this article, we analyze the information content in over 80 million reviews from The database is the universe of all reviews on the site (e.g., books, electronics, music, etc.) and spans over 15 years (1997-2014).


Karsten T. Hansen and Vishal Singh (2017) ,"Online Reviews: Some Empirical Generalizations ", in LA - Latin American Advances in Consumer Research Volume 4, eds. Enrique P. Becerra, Ravindra Chitturi, and Maria Cecilia Henriquez Daza and Juan Carlos Londoño Roldan, Duluth, MN : Association for Consumer Research, Pages: 1-4.


Karsten T. Hansen, University of California, San Diego, USA
Vishal Singh, New York University, USA


LA - Latin American Advances in Consumer Research Volume 4 | 2017

Share Proceeding

Featured papers

See More


G5. The Phenomenon of Brand Noise and Related Consumer Preferences in the Luxury Industry

Daria Erkhova, University of Bern
Elena Ehrensperger, University of Bern
Harley Krohmer, University of Bern
Wayne Hoyer, University of Texas at Austin, USA
John Zhang, University of Pennsylvania, USA

Read More


I9. From Childhood Toys to Grownup Choices: Understanding the Gendered Appeal of Violent Media

Martin A. Pyle, Ryerson University

Read More


On Politics, Morality, and Consumer Response to Negative Publicity

Chethana Achar, University of Washington, USA
Nidhi Agrawal, University of Washington, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.