ACR Fellow's Address: Substantive Consumer Research



Citation:

Lynch, John G., Jr. (2011) ,"ACR Fellow's Address: Substantive Consumer Research", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research, Pages: .

Authors

Lynch, John G., Jr.



Volume

NA - Advances in Consumer Research Volume 38 | 2011



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