ACR Fellow's Address: in Defense of Bumbling



Citation:

Alba, Joseph W. (2011) ,"ACR Fellow's Address: in Defense of Bumbling", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research, Pages: .

Authors

Alba, Joseph W.



Volume

NA - Advances in Consumer Research Volume 38 | 2011



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