Paradise Lost: the Making of Shangri-La
Once upon a time, there was a peaceful Himalayan Fairyland that was a Garden of Eden, an earthly Paradise, and a Heaven on Earth. Its name was Shangri-La. And now the harried city dweller can vacation there. In 2002 the county of Zhongdian in China’s Yunan Province changed its name to Shangri-La. Based on fieldwork in 2009, we consider the positive and negative effects of this bid to attract tourists and transform the local economy.
Russell Belk and Rosa Llamas (2011) ,"Paradise Lost: the Making of Shangri-La", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.
Russell Belk, York University, Canada
Rosa Llamas, University of León, Spain
NA - Advances in Consumer Research Volume 38 | 2011
When People Stop Being Nice and Start Getting “Real”: Use of Identity Labels for Stigmatized Groups
Esther Uduehi, University of Pennsylvania, USA
Americus Reed, University of Pennsylvania, USA
Pursue Your Passions: Cultural Discourses about Consumer’s Heroic Wilderness Adventures
Nathan Warren, University of Oregon, USA
Linda L Price, University of Oregon, USA
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Yuna Choe, Texas A&M University, USA
Christina Kan, Texas A&M University, USA