Paradise Lost: the Making of Shangri-La

Once upon a time, there was a peaceful Himalayan Fairyland that was a Garden of Eden, an earthly Paradise, and a Heaven on Earth. Its name was Shangri-La. And now the harried city dweller can vacation there. In 2002 the county of Zhongdian in China’s Yunan Province changed its name to Shangri-La. Based on fieldwork in 2009, we consider the positive and negative effects of this bid to attract tourists and transform the local economy.



Citation:

Russell Belk and Rosa Llamas (2011) ,"Paradise Lost: the Making of Shangri-La", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.

Authors

Russell Belk, York University, Canada
Rosa Llamas, University of León, Spain



Volume

NA - Advances in Consumer Research Volume 38 | 2011



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