This film examines consumers’ reactions to the marketing practices of “Green Washing” –representing products as being environmentally friendly in ways that result in consumers feeling confused, skeptical, and cynical about those claims, and more generally, about the green movement towards sustainable consumption practices. The public discourse around “environmentally friendly” offerings is becoming increasingly contentious, socially divisive, and politicized, and this film explores these dynamics.
Gary Bamossy and Basil Englis (2011) ,"Is Green?", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.
Gary Bamossy, Georgetown University, USA
Basil Englis, Berry College, USA
NA - Advances in Consumer Research Volume 38 | 2011
A2. A Window to the Brand's Soul: How Models' Eyes Affect Consumers' Attitudes
Maria Giulia Trupia, IESE Business School
Martina Cossu, Bocconi University, Italy
Zachary Estes, Bocconi University, Italy
The Production and Consumption of Retro Brands Beyond Meaning Revival
Benjamin Julien Hartmann, University of Gothenburg
Katja H. Brunk, EuEuropean University Viadrina
Markus Giesler, York University, Canada
D12. Future Decisions and Temporal Contiguity Cues: When Absence of Temporal Contiguity Cues Increases Online Reviews’ Persuasiveness.
Francesco Zanibellato, Ca' Foscari University, Venice, Italy