Roundtable Session : the Evolving Definition of Rationality (Panel Discussion Open to All)

Participants:
Christopher Hsee , University of Chicago, USA
Michel Tuan Pham , Columbia University, USA
Ming Hsu , University of California at Berkeley, USA
J. Edward Russo , Cornell University, USA
Itamar Simonson , Stanford University, USA
Dan Ariely , Duke University, USA
Eduardo B. Andrade , University of California at Berkeley, USA

Although scholars intuitively understand what “rationality” means, there are often subtle and sometimes not-so-subtle differences in how it is defined. As such, what may be considered a rational decision by one scholar is considered sub-rational by another, and vice versa. The panelists help clarify the concept.



Citation:

Rajagopal Raghunathan (2011) ,"Roundtable Session : the Evolving Definition of Rationality (Panel Discussion Open to All)", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.

Authors

Rajagopal Raghunathan, University of Texas at Austin, USA



Volume

NA - Advances in Consumer Research Volume 38 | 2011



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