Roundtable Session : Understanding Prosocial Behavior Among Consumers and Organizations (Open to All)

David Mick , University of Virginia, USA
Deborah Small , University of Pennslvania, USA
Carlos Torelli , University of Minnesota, USA
Kelly Goldsmith , Northwestern University, USA
Christopher Olivola , University College London, UK
Ekant Veer , University of Canterbury, New Zealand
Wendy Liu , U.C. San Diego, USA
Andrew Kaikati , University of Georgia, USA
Susan Dobscha , Bentley College, USA
Michael Norton , Harvard Business School, USA
Nicole Verrochi , University of Pittsburgh, USA
Sankar Sen , Baruch College, USA
Sergio Carvalho , University of Manitoba, Canada
Karen Page Winterich , Pennsylvania State University, USA
Uri Simonsohn , University of Pennsylvania, USA
Aronte Bennett , Villanova University, USA
Andrea Scott , Pepperdine University, USA
Lalin Anik , Harvard Business School, USA
Jing Wang , University of Iowa, USA
Susan Harmon , Pacific Lutheran University, USA
Diane Martin , University of Portland, USA
Stefanie Rosen , University of South Carolina, USA
Zoƫ Chance , Harvard Business School, USA
Aditi Grover , Plymouth State University, USA
Shuili Du , Simmons School of Management, USA
Stacy Wood , North Carolina State, USA

This roundtable will encourage dialogue among diverse scholars interested in the causes and consequence of prosocial behavior among consumers and organizations. We will bring together researchers studying the psychology of giving and volunteerism, green consumerism, prosocial activities within organizations, and factors influencing consumer responses to different types of CSR.


Michal Strahilevitz (2011) ,"Roundtable Session : Understanding Prosocial Behavior Among Consumers and Organizations (Open to All)", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.


Michal Strahilevitz, Golden Gate University USA


NA - Advances in Consumer Research Volume 38 | 2011

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