The Prosocial Workplace: Prosocial Spending Improves Employee Satisfaction and Job Performance

Individuals who spend money on others – engaging in prosocial spending – are happier than those who spend on themselves. We explore whether these benefits extend beyond the individual to the organization and show that “prosocial workplace” impacts employee loyalty (Study 1), and better performance in a dodgeball league and increased sales for pharmaceutical sales representative (Study 2).


Lalin Anik, Michael Norton, and Lara B. Aknin (2011) ,"The Prosocial Workplace: Prosocial Spending Improves Employee Satisfaction and Job Performance", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.


Lalin Anik, Harvard Business School, USA
Michael Norton, Harvard Business School, USA
Lara B. Aknin, University of British Columbia, Canada


NA - Advances in Consumer Research Volume 38 | 2011

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