The Counterintuitive Effects of Thank-You Gifts on Charitable Giving

Six studies examined the effects of thank-you gifts on charitable giving. Results indicate that although people have the strong prediction that the offer of thank-you gifts should increase donations, such offers actually reduce charitable donations both in terms of the average amount donated per individual as well as the total amount donated.


George E. Newman and Y. Jeremy Shen (2011) ,"The Counterintuitive Effects of Thank-You Gifts on Charitable Giving", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.


George E. Newman, Yale University, USA
Y. Jeremy Shen, Yale University, USA


NA - Advances in Consumer Research Volume 38 | 2011

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