Almost There? the Role of Absolute Vs. Relative Error in Perceived Progress Towards an Accuracy Goal
This paper investigates how distance from an (accuracy) goal is evaluated relative to the magnitude of the goal. Equally-sized absolute errors are judged as less severe for larger actual values but equal percentage errors are seen as more severe. These judgments reflected a shifting weighting of absolute and proportional goal-discrepancies, inconsistent with psychophysical theories.
Oleg Urminsky (2011) ,"Almost There? the Role of Absolute Vs. Relative Error in Perceived Progress Towards an Accuracy Goal", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.
Oleg Urminsky, University of Chicago, USA
NA - Advances in Consumer Research Volume 38 | 2011
Deny the Voice Inside: Are Accessible Attitudes Always Beneficial?
Aaron Jeffrey Barnes, University of Illinois at Urbana-Champaign, USA
Sharon Shavitt, University of Illinois at Urbana-Champaign, USA
Format Neglect?: How Different Rank Claim Formats Influence Preference
Julio Sevilla, University of Georgia, USA
Mathew S. Isaac, Seattle University
Rajesh Bagchi, Virginia Tech, USA
Ioannis Evangelidis, Bocconi University, Italy
Stijn M. J. van Osselaer, Cornell University, USA