Anonymous and Unanimous: the Impact of Anonymity on Opinion Generalization
How does anonymity in online reviews influence consumers’ judgments of how widespread that opinion is? We show that anonymous opinions are considered more widespread than signed opinions and that this occurs because it is easier for people to associate the opinion to a particular person when the opinion is signed.
Dilney Goncalves and Amitava Chattopadhyay (2011) ,"Anonymous and Unanimous: the Impact of Anonymity on Opinion Generalization", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.
Dilney Goncalves, INSEAD, France
Amitava Chattopadhyay, INSEAD, Singapore
NA - Advances in Consumer Research Volume 38 | 2011
Non-normative influence of self-decided prices on product-related inferences
Sudipta Mukherjee, Virginia Tech, USA
Mario Pandelaere, Virginia Tech, USA
Consumer Attachment Styles and Preference for Sharing Products
Kivilcim Dogerlioglu Demir, Sabanci University
Ezgi Akpinar, Koc University, Turkey
mehmet okan, ITU
Time Flies…But Only When the Speed is “Just Right”: How Animation Speed Affects Perceived Waiting Time
Yu Ding, Columbia University, USA
Ellie Kyung, Dartmouth College, USA