Accentuate the Positive, Eliminate the Negative: Attention and Emotion Regulation

We investigate attention deployment, whereby individuals shift attention toward or away from emotional stimuli to manage emotion intensity. We show attention shifts away from negative stimuli, but it only works for sad, but not fearful, experiences. Finally, attention shifts influence subjective emotion, supporting an attention deployment process of emotion regulation.


Nicole Verrochi and Patti Williams (2011) ,"Accentuate the Positive, Eliminate the Negative: Attention and Emotion Regulation", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.


Nicole Verrochi, University of Pennsylvania, USA
Patti Williams, University of Pennsylvania, USA


NA - Advances in Consumer Research Volume 38 | 2011

Share Proceeding

Featured papers

See More


M3. #FOMO: How the Fear of Missing Out Drives Consumer Purchase Decisions

Michelle van Solt, Florida International University
Jessica Rixom, University of Nevada, Reno
Kimberly Taylor, Florida International University

Read More


Pro-Environmental Waste Receptacle Labeling Can Increase Recycling Contamination

Jesse R. Catlin, California State University, Sacramento
Yitong Wang, University of Technology Sydney
Rommel J. Manuel, California State University, Sacramento

Read More


Parallel practices of visual domination and subversion

Veronika Kadomskaia, Monash University, Australia
Jan Brace-Govan, Monash University, Australia
Angela Gracia B. Cruz, Monash University, Australia

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.