Personality and Sustainable Consumption: an Application of the 3M Model

The personality traits that predict sustainable consumption are investigated, adopting the 3M model as theoretical framework. Altruism seems to be a trait consistently useful to predict ecologically-correct consumption, resources saving, and recycling. Consumerism only seems to be useful to explain variance in resources saving.


Ricardo Teixeira Veiga and Juliane Almeida Ribeiro (2011) ,"Personality and Sustainable Consumption: an Application of the 3M Model", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.


Ricardo Teixeira Veiga, UFMG, Brazil
Juliane Almeida Ribeiro, UFMG, Brazil


NA - Advances in Consumer Research Volume 38 | 2011

Share Proceeding

Featured papers

See More


K4. Movie Reviews and their Sentiments: Evidence of a Bandwagon Effect in Individualistic Cultures

Subimal Chatterjee, SUNY Binghamton, USA
Ning Fu, SUNY Binghamton, USA
Qi Wang, SUNY Binghamton, USA

Read More


P11. A Price Premium on A Trivial but Weak Preferred Attribute Increase Choice: The Roles of Scarcity, Arousal and Perceived Risk

Yueyan Wu, Hunan University, China
Chunyan Xie, Western Norway University of Applied Sciences
Zhi Yang, Hunan University, China
Luluo Peng, Hunan University, China

Read More


J11. The Myth of Return – Success or Failure? Consumer Identity and Belonging in the Case of Repatriate Migrants

Sonja N. Kralj, University of Augsburg, Germany
Michael Paul, University of Augsburg, Germany

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.