Personality and Sustainable Consumption: an Application of the 3M Model

The personality traits that predict sustainable consumption are investigated, adopting the 3M model as theoretical framework. Altruism seems to be a trait consistently useful to predict ecologically-correct consumption, resources saving, and recycling. Consumerism only seems to be useful to explain variance in resources saving.



Citation:

Ricardo Teixeira Veiga and Juliane Almeida Ribeiro (2011) ,"Personality and Sustainable Consumption: an Application of the 3M Model", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.

Authors

Ricardo Teixeira Veiga, UFMG, Brazil
Juliane Almeida Ribeiro, UFMG, Brazil



Volume

NA - Advances in Consumer Research Volume 38 | 2011



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