‘No Longer, But Not Yet’ – Tweens and the Mediating of Liminal Selves Through Metaconsumption

Using the anthropological theory of liminality as a lens of analysis, the following paper outlines specific elements of a research project exploring the consumer culture of a liminal group – tweens. We conclude that those in a shadowed reality, those social neophytes no longer children but not yet teens engage with consumption practices and spaces particular to those who must exist mid-way between two spheres of identity.



Citation:

Kevina Cody, Katrina Lawlor, and Pauline Maclaran (2011) ,"‘No Longer, But Not Yet’ – Tweens and the Mediating of Liminal Selves Through Metaconsumption", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.

Authors

Kevina Cody, Dublin Institute of Technology, Ireland
Katrina Lawlor, Dublin Institute of Technology, Ireland
Pauline Maclaran, Royal Holloway, University of London, UK



Volume

NA - Advances in Consumer Research Volume 38 | 2011



Share Proceeding

Featured papers

See More

Featured

L9. To Save Face or Follow My Heart: Salesperson’s Inquiries of In-Group Identity on Consumers’ Purchase

Lingru Wei, Tencent Holdings Limited
Jooyoung Park, Peking University

Read More

Featured

Unexpected-Framing Effect: Impact of Framing a Product Benefit as Unexpected on Product Desire

Monica Wadhwa, INSEAD, Singapore
Christine Kim, Hong Kong University of Science and Technology
Amitava Chattopadhyay, INSEAD, Singapore
Wenbo Wang, Hong Kong University of Science and Technology

Read More

Featured

Can Fear Be Eaten? Emotional and Behavioral Consequences of Intake of Fear-inducing Food or Drink

Jiangang Du, Nankai University
Qiuying Zheng, Beijing University of Chinese Medicine
Michael K. Hui, Chinese University of Hong Kong, China
Xiucheng Fan, Fudan University, China

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.