This research examines the effect of interruptions in the decision making process on the degree of context-dependence. We find that interrupting decision-makers attenuates the attraction effect, but increases the compromise effect. We propose this occurs because interruption leads to a greater reliance on one’s chronic preferences, rather than a construction of preferences based on contextual cues.
Wendy Liu and Jonathan Levav (2011) ,"Preferences, Interrupted", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.
Wendy Liu, U.C. San Diego, USA
Jonathan Levav, Columbia University, USA
NA - Advances in Consumer Research Volume 38 | 2011
The Effects of Breadth of Product Categories on Budgeting
An Tran, University of La Verne
John Lynch, University of Colorado, USA
K3. Goal or Knowledge? Exploring the Nature of Culture and its Consequential Effect
Xiaohua Zhao, Tsinghua University
Fang Wan, University of Manitoba, Canada
Antonios Stamatogiannakis, IE Business School, IE University
Haiyang Yang, Johns Hopkins University
F5. Alternative Food Consumption (AFC) Adoption and Low SES Youth Food Well-Being: From Precontemplation to Maintenance
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