Choosing For the Right Reasons: Value-Driven Reasoning in Consumer Choice

When presented with ethically-relevant information about consumer products, participants with a protected value are both more and less willing to choose products that maximize ethically-relevant consequences. Their choices vary depending upon what reasons are available for making a (moral) decision.



Citation:

David Tannenbaum and Daniel M. Bartels (2011) ,"Choosing For the Right Reasons: Value-Driven Reasoning in Consumer Choice ", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.

Authors

David Tannenbaum, UC Irvine, USA
Daniel M. Bartels, University of Chicago, USA



Volume

NA - Advances in Consumer Research Volume 38 | 2011



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