Changes in Relationship Closeness: a Turning Point Analysis
A new method of investigation is utilized in an effort to gain greater understanding about what events trigger a change in relationship closeness between consumers and service providers. Results from this study suggest that turning point analysis is a viable method of consumer research; and that marketplace relationships change over time.
Gary Daniel Futrell (2011) ,"Changes in Relationship Closeness: a Turning Point Analysis", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.
Gary Daniel Futrell, Florida State University, USA
NA - Advances in Consumer Research Volume 38 | 2011
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