Does Bodily Feedback Signal Differential Psychological Distance? the Effect of Approach and Avoidance Motor Action Signals on the Level of Construal For Mental Representation

This research proposed that bodily feedback (approach and avoidance motor actions) signals differential psychological distance, thus influencing the level of construal for mental representation of objects or events. When performing arm extension (flexion) contraction, people tend to form a mental representation in higher (lower)-level, more abstract (concrete) terms, and categorize things at a superordinate (subordinate) category.



Citation:

Fang-Chi Lu and Dhananjay Nayakankuppam (2011) ,"Does Bodily Feedback Signal Differential Psychological Distance? the Effect of Approach and Avoidance Motor Action Signals on the Level of Construal For Mental Representation", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.

Authors

Fang-Chi Lu, University of Iowa, USA
Dhananjay Nayakankuppam, University of Iowa, USA



Volume

NA - Advances in Consumer Research Volume 38 | 2011



Share Proceeding

Featured papers

See More

Featured

Q8. Avatars, Consumers and Possession in Online Gaming

Feihong Hu, Lancaster University, UK
Xin Zhao, Lancaster University, UK
Chihling Liu, Lancaster University, UK

Read More

Featured

Narrow Algorithmic Searches Perpetuate Bias

Eugina (Wai Lun) Leung, Erasmus University Rotterdam, The Netherlands
Oleg Urminsky, University of Chicago, USA

Read More

Featured

The “Upper Limit Framing” Effect: Upper Limit Framing of a Cost Estimate Influences Consumption Choices

Sudipta Mukherjee, Virginia Tech, USA
Frank May, Virginia Tech, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.