Anticipate, Go Big, Enjoy, Repeat: Towards an Optimal Consumption Strategy and Well-Being
We examine the universal and fundamental goal of human happiness as it pertains to patterns of consumption decisions or “consumption strategies”. Specifically, we examine happiness and the impact of purchases as they vary across frequency, magnitude, sociability, anticipation, mood states, and tangibility.
Michael Lowe and Kelly Haws (2011) ,"Anticipate, Go Big, Enjoy, Repeat: Towards an Optimal Consumption Strategy and Well-Being", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.
Michael Lowe, Texas A&M University, USA
Kelly Haws, Texas A&M University, USA
NA - Advances in Consumer Research Volume 38 | 2011
Shades of Rejections: The Effect of Rejection Frames on Commitment to Choice
Jen H. Park, Stanford University, USA
Itamar Simonson, Stanford University, USA
Silencing the Call of the Sirens
Janet Schwartz, Tulane University, USA
Q7. Desire in Performed Consumption: Examining the Case of Korean Beauty Vlogging
Marie-Eve Jodoin, HEC Montreal, Canada
Marie-Agnès Parmentier, HEC Montreal, Canada