Emotional Anthropomorphism: What Kind of Face Sits Well on a Car's Frontal Appearance?
The present research is aimed at providing insights into the complex nature of product anthropomorphism with respect to gender and emotional expressions of employed faces and shows on the basis of a fMRI study that cars resemble female faces and are best liked when they simultaneously look aggressive and friendly.
Jan R. Landwehr, Bernd Weber, and Andreas Herrmann (2011) ,"Emotional Anthropomorphism: What Kind of Face Sits Well on a Car's Frontal Appearance?", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.
Jan R. Landwehr, University of St. Gallen, Switzerland
Bernd Weber, University of Bonn, Germany
Andreas Herrmann, University of St. Gallen, Switzerland
NA - Advances in Consumer Research Volume 38 | 2011
Psychological Reactions to Human Versus Robotic Job Replacement
Armin Granulo, Technical University of Munich
Christopher Fuchs, Technical University of Munich
Stefano Puntoni, Erasmus University Rotterdam, The Netherlands
K8. Framing Matters. How Comparisons to Ideal and Anti-Ideal Reference Points Affect Brand Evaluations.
Magdalena Zyta Jablonska, SWPS University of Social Sciences and Humanities
Andrzej Falkowski, SWPS University of Social Sciences and Humanities
C6. How Does Unsatisfied Curiosity Stir Our Craving For Food?
Chen Wang, Drexel University, USA