The Influence of the Entertainment Industry on the Perception of Ethics

This paper aims to provide and understanding on how and why the entertainment industry affects the ethical perceptions of its consumers. A model of change equation is developed from past literature and used to explain how and why changes in ethical perceptions occur. Possible reasons of such phenomenon are discussed.



Citation:

Arne Baruca and Greg Selber (2011) ,"The Influence of the Entertainment Industry on the Perception of Ethics", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.

Authors

Arne Baruca, University of Texas-Pan American, USA
Greg Selber, University of Texas-Pan American, USA



Volume

NA - Advances in Consumer Research Volume 38 | 2011



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