To Do, to Have, Or to Share: the Value of Experiences Over Material Possessions Depends on the Involvement of Others.

Recent evidence suggests that spending money on experiences makes people happier than spending money on material goods. We propose and test the hypotheses that experiences take place with others more often than not, and that it is the social aspect of experiences that provides value relative to material goods.



Citation:

Peter Caprariello and Harry Reis (2011) ,"To Do, to Have, Or to Share: the Value of Experiences Over Material Possessions Depends on the Involvement of Others.", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.

Authors

Peter Caprariello, University of Rochester, USA
Harry Reis, University of Rochester, USA



Volume

NA - Advances in Consumer Research Volume 38 | 2011



Share Proceeding

Featured papers

See More

Featured

Testing Theories of Goal Progress within Online Learning

Tong Lu, University of Pennsylvania, USA
Eric Bradlow, University of Pennsylvania, USA
Wesley Hutchinson, University of Pennsylvania, USA

Read More

Featured

Major or Minor: When Foreign Language Increases Versus Decreases Cheating

Jia Gai, Erasmus University Rotterdam, The Netherlands
Stefano Puntoni, Erasmus University Rotterdam, The Netherlands

Read More

Featured

Neural pattern similarity reveals brand equity

Feng Sheng, University of Pennsylvania, USA
Michael Platt, University of Pennsylvania, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.