Can I Correct My Errors Without Knowing?: the Effect of Nonconscious Priming of a Target Attribute on Judgmental Errors
Attribute substitution has been used to explain why people rely on heuristics and show judgmental biases. We examine and show that the subliminal priming of a target attribute can correct judgmental errors and this correction process elicited by nonconscious priming requires cognitive resources, which implies the involvement of reasoning.
Ki Yeon Lee and Andrew Mitchell (2011) ,"Can I Correct My Errors Without Knowing?: the Effect of Nonconscious Priming of a Target Attribute on Judgmental Errors ", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.
Ki Yeon Lee, University of Toronto, Canada
Andrew Mitchell, University of Toronto, Canada
NA - Advances in Consumer Research Volume 38 | 2011
Using a Meta-Analysis to Unravel Relative Importance of Postulated Explanations for the Endowment Effect
Peter Nguyen, Ivey Business School
Xin (Shane) Wang, Western University, Canada
David J. Curry, University of Cincinnati, USA
Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field Experiments
Romain Cadario, IESEG School of Management
Pierre Chandon, INSEAD, France
Product Retention (vs. Acquisition) Choices and Preference for Person-Related Features
Liad Weiss, University of Wisconsin - Madison, USA