Can I Correct My Errors Without Knowing?: the Effect of Nonconscious Priming of a Target Attribute on Judgmental Errors

Attribute substitution has been used to explain why people rely on heuristics and show judgmental biases. We examine and show that the subliminal priming of a target attribute can correct judgmental errors and this correction process elicited by nonconscious priming requires cognitive resources, which implies the involvement of reasoning.



Citation:

Ki Yeon Lee and Andrew Mitchell (2011) ,"Can I Correct My Errors Without Knowing?: the Effect of Nonconscious Priming of a Target Attribute on Judgmental Errors ", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.

Authors

Ki Yeon Lee, University of Toronto, Canada
Andrew Mitchell, University of Toronto, Canada



Volume

NA - Advances in Consumer Research Volume 38 | 2011



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