Adolescent Motivations to Watch Reality Television

With the popularity of reality television, marketers need to understand what motivates adolescents to watch reality programs. We describe the results of a content analysis of free-response data from a national sample of 800 US adolescents and identify primary motivations for watching reality programming.



Citation:

Anthony Patino, Velitchka Kaltcheva, and Michael Smith (2011) ,"Adolescent Motivations to Watch Reality Television", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.

Authors

Anthony Patino, Loyola Marymount Univeristy, USA
Velitchka Kaltcheva, Loyola Marymount University, USA
Michael Smith, Loyola Marymount University, USA



Volume

NA - Advances in Consumer Research Volume 38 | 2011



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