Conceptions of Consumption in Consumer Culture Theory: a Dynamic Framework

ACR presidents and JCR editors regularly assert that what anchors consumer research is not a theory but a domain called consumption. Thus, unsurprisingly, the field houses several conceptions of consumption. This essay develops a framework to explicate the relative utility of each conception and accelerate future research and theory building.



Citation:

Ahir Gopaldas (2011) ,"Conceptions of Consumption in Consumer Culture Theory: a Dynamic Framework", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.

Authors

Ahir Gopaldas, York University, Canada



Volume

NA - Advances in Consumer Research Volume 38 | 2011



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