Exploring the Antecedents and Consequences of Physical Appearance Concern

By using a US national sample, this research explores the relationship between media consumption, physical appearance concern, consumption behaviors related to clothes and apparel, and health related behaviors. Our results showed that consumption of certain type of media leads to high physical appearance concern, which in turn has negative consumption-related consequences and positive health-related consequences.


Eda Gurel-Atay, Leslie Koppenhafer, and Jae-Gu Yu (2011) ,"Exploring the Antecedents and Consequences of Physical Appearance Concern", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.


Eda Gurel-Atay, University of Oregon, USA
Leslie Koppenhafer, University of Oregon, USA
Jae-Gu Yu, University of Oregon, USA


NA - Advances in Consumer Research Volume 38 | 2011

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